Privacy Policy

Effective Date: June 1, 2025  |  Last Updated: June 1, 2026

1. Introduction

Premium Decking Supply, Inc. ("we," "us," or "our") is committed to protecting the privacy of everyone who visits or interacts with our online store at www.premiumdeckingsupply.net. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have over your data.

This store is owned and operated by Premium Decking Supply, Inc., headquartered in Plainfield, Illinois. Our full company Privacy Policy - which also covers our official website at www.premiumdeckingsupply.com, quote forms, decking calculators, and all other digital touchpoints - is maintained at www.premiumdeckingsupply.com/privacy-policy/.

By using this store, creating an account, or placing an order, you agree to the practices described in this policy.

2. Who We Are & How to Contact Us

Legal Entity: Premium Decking Supply, Inc.

Plainfield Location (Primary Privacy Contact):
23838 W Industrial Dr N, Suite 1, Plainfield, IL 60585
Phone: (815) 439-3325

Spring Grove Location:
2221 Pierce Dr, Spring Grove, IL 60081
Phone: (815) 479-3325

Online Store: https://premiumdeckingsupply.net/
Official Website: https://www.premiumdeckingsupply.com/

For privacy-related requests, you may contact either location. The business owner serves as the designated privacy contact.

3. Information We Collect

A. Information You Provide Directly

When you create an account, place an order, or interact with our store, we collect:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Order history and transaction records
  • Account login credentials (managed securely by BigCommerce)

You are not required to create an account to browse our store. However, certain features such as order tracking and account management require registration.

B. Information Collected Automatically

When you visit our store, we and our third-party tools automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring URL (the page you visited before ours)
  • Pages viewed, time spent, clicks, and navigation behavior
  • Session recordings and heatmap data (via Microsoft Clarity)
  • Conversion events and purchase activity

C. Payment Information

Online payments are processed through PayPal and Stripe. We do not collect, store, or have access to your credit card or banking details at any point. All payment data is handled directly and securely by these processors.

4. How We Use Your Information

A. Order Fulfillment & Customer Service

  • Processing and fulfilling your orders
  • Sending order confirmations, updates, and tracking information
  • Managing your account and purchase history
  • Providing customer support at either of our locations

B. Marketing & Communications

With your consent (provided via the checkbox on our forms or at account registration), we may use your name, email address, and phone number to:

  • Send promotional emails, product announcements, and special offers via MailerLite
  • Contact you by phone regarding your order or upcoming promotions
  • Send SMS/text messages for marketing purposes (see Section 7 for TCPA notice)

You may opt out of marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly.

C. Advertising & Retargeting

We use Google Ads and Meta Ads (Facebook & Instagram) to advertise our products. Data collected through tracking pixels and tags on our store may be shared with these platforms to measure ad effectiveness, serve retargeted ads, and build custom audiences. See Section 6 for details and opt-out options.

D. Analytics & Security

  • Analyzing store performance and user behavior to improve your shopping experience
  • Detecting and preventing fraud and security threats
  • Running session recordings and heatmaps to improve store design (via Microsoft Clarity)

5. How Store Data Is Used Across Our Business

This online store (premiumdeckingsupply.net) operates on BigCommerce and is a separate technical platform from our main website (premiumdeckingsupply.com). However, as both are owned and operated by Premium Decking Supply, Inc., customer data collected through this store - including order history, contact information, and account details - may be accessed and used by our team for:

  • Unified customer relationship management
  • Combined marketing and promotional outreach
  • Business analytics and reporting
  • Internal record-keeping via our Epicor BisTrack ERP system

We do not sell your data to third parties.

6. Third-Party Tools & Data Processors

Google Tag Manager

We use Google Tag Manager to manage and deploy tracking scripts on our store. GTM itself does not collect personal data, but it loads and fires third-party tags including Google Analytics, Google Ads conversion tracking, the Meta Pixel, and Microsoft Clarity.

Google Ads & Google Analytics

We use Google Ads for paid advertising and Google Analytics to analyze store traffic and measure conversions. Google may use cookies and tracking tags to serve retargeted ads. If we use enhanced conversions, hashed contact data (email or phone) may be sent to Google to improve ad measurement.
Opt out of Google personalized ads

Meta Pixel (Facebook & Instagram Ads)

We use the Meta Pixel to track conversions and build custom audiences for Facebook and Instagram advertising. If we use Meta's Advanced Matching feature, hashed contact information (email, phone) may be shared with Meta.
Manage your Facebook ad preferences

Microsoft Clarity

We use Microsoft Clarity to record user sessions and generate heatmaps to understand how shoppers interact with our store. Clarity may capture mouse movements, clicks, and scrolling behavior. It does not collect payment or full form data.
Microsoft Clarity privacy terms

MailerLite

We use MailerLite as our email marketing platform. Contact information collected through our store may be added to MailerLite for marketing purposes. All marketing emails include an unsubscribe link.
MailerLite Privacy Policy

Twilio (Future SMS Platform)

We intend to use Twilio for SMS/text message marketing in the future. Phone numbers collected with your explicit consent may be used to send text messages via Twilio. You may opt out at any time by replying STOP.

PayPal & Stripe

Online payments are processed through PayPal and Stripe. We do not store or access your payment details. Each processor's own privacy policy applies to payment data they handle.
PayPal Privacy Policy  |  Stripe Privacy Policy

BigCommerce

This store is hosted on BigCommerce, which processes and stores order data, account information, and related e-commerce data. BigCommerce's own privacy policy also applies.
BigCommerce Privacy Policy

Epicor BisTrack (Internal ERP)

We use Epicor BisTrack to manage internal business operations including inventory, sales, and customer records. Customer data may be stored and accessed through this system by authorized Premium Decking Supply staff. This data is not sold or shared externally.

7. SMS Marketing & TCPA Compliance

By checking the consent box during checkout or account registration, you expressly consent to receive text messages (SMS) from Premium Decking Supply, Inc. for marketing purposes. Message and data rates may apply. Message frequency will vary.

To opt out, reply STOP to any text message. To get help, reply HELP. You may also contact us directly at either location to opt out.

We currently collect phone numbers but have not yet launched an SMS marketing program. When we do, it will be conducted through Twilio using only numbers collected with explicit consent.

We do not sell or share phone numbers with third parties for their own SMS marketing purposes.

8. Cookies & Tracking Technologies

We use cookies and similar tracking technologies on our store. Types of cookies we use:

  • Essential cookies: Required for store functionality (shopping cart, checkout, login sessions)
  • Analytics cookies: Used to understand how shoppers interact with our store (Google Analytics, Microsoft Clarity)
  • Advertising cookies: Used to deliver relevant ads and measure ad performance (Google Ads, Meta Pixel)

You can control cookies through your browser settings. Disabling certain cookies may affect store functionality.

9. Data Retention

We retain personal information indefinitely unless you request deletion. This includes account data, order history, contact information, and marketing records. If you would like your information deleted, please contact us. We will process your request within a reasonable timeframe, noting that certain data may be retained as required by law or for legitimate business purposes such as transaction records.

10. Your Rights & Choices

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Opt-out of email marketing: Use the unsubscribe link in any email or contact us directly
  • Opt-out of SMS: Reply STOP to any text message
  • Opt-out of ad tracking: Use the opt-out links in Section 6 for Google and Meta

California Residents (CCPA): If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to opt out of the sale of your personal information (we do not sell personal information), and the right to non-discrimination for exercising your rights.

11. Data Security

We implement reasonable security measures to protect your personal information, including SSL/TLS encryption, PCI-compliant payment processing through BigCommerce, and restricted internal access to customer data. No online system is completely secure, and we cannot guarantee absolute security of your data.

12. Children's Privacy

Our store is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will promptly delete it.

13. Governing Law

This Privacy Policy is governed by the laws of the State of Illinois. Any disputes arising from it are subject to the exclusive jurisdiction of the courts located in Will County, Illinois.

14. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time without prior notice. Changes take effect immediately upon being posted to this page. The "Last Updated" date at the top of this page will reflect when the most recent changes were made. Your continued use of our store after any changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us:

Plainfield Location:
23838 W Industrial Dr N, Suite 1, Plainfield, IL 60585
Phone: (815) 439-3325

Spring Grove Location:
2221 Pierce Dr, Spring Grove, IL 60081
Phone: (815) 479-3325

Online Store: https://premiumdeckingsupply.net/
Official Website: https://www.premiumdeckingsupply.com/